From the Brochure For the Cliche Institute, Found in the Visitors' Center Kiosk
Since 1967, the Cliche Institute has been supplying the US and the world over with clever, snappy phrases that can be used over and over again, even to the point of head explosion.
Located in sunny Burbank, California, the institute is housed in an impressive five-hundred square foot office behind a Denny's, every inch of which is devoted entirely to cliche invention, with the exception of the four square feet needed to house the Pepsi machine.
The institute employs literally six experts in the field, four of whom have Ph.D.'s in Cliche Studies.
These employees, or "cliche engineers" as they wish to be called, are led by Dr. Wynn N. Rolm, who said the following about his profession: "There's a fine line between love and hate. Sometimes, cliches get a bad rap. But you can't win 'em all. That's the way the cookie crumbles. You just have to take your medicine, I guess. But I don't pull any punches. I always give 110 percent. And we all know that you can't please all the people all the time. But, hey, what comes around goes around."
Many opponents of the Cliche Institute say that the institute's work is contrived, overused by the public, and that, while seemingly philosophical in some way, really means nothing.
"Well, that's what we're all about here," said Dr. Rolm. "If it ain't broke, don't fix it, I always say."
In recent years, the institute has made great strides in urban communities, contributing important cliches to the colloquial "street lingo." Widely popular phrases like "You da bomb," "You go girl," "ain't no thang," and "you all that" were created at the institute. The institute does not claim, however, the "bag of chips" addendum to the latter phrase.
The six cliche engineers, all of whom are white Volkswagen Golf owners in their mid-forties, are testing some new ideas on focus groups in the California area. Among their new creations are: "The hard drive crashes when you least expect it," a high-tech musing on Murphy's Law; "Sometimes a hip toss is just as good as a suplex," a wrestling-related adage, and an addition to the old "one in a million" cliche, "One in a million's better than none in a million."
Only time will tell if these new cliches sink or swim. Will the Cliche Institute ever fade away? Most likely not. Right now, it's as good as gold.*
*Cliches in last paragraph are the intellectual property of Cliche Institute, Inc. All rights reserved. **
** "All rights reserved" is copyrighted by Cliche Institute, Inc. All rights reserved. --------
Located in sunny Burbank, California, the institute is housed in an impressive five-hundred square foot office behind a Denny's, every inch of which is devoted entirely to cliche invention, with the exception of the four square feet needed to house the Pepsi machine.
The institute employs literally six experts in the field, four of whom have Ph.D.'s in Cliche Studies.
These employees, or "cliche engineers" as they wish to be called, are led by Dr. Wynn N. Rolm, who said the following about his profession: "There's a fine line between love and hate. Sometimes, cliches get a bad rap. But you can't win 'em all. That's the way the cookie crumbles. You just have to take your medicine, I guess. But I don't pull any punches. I always give 110 percent. And we all know that you can't please all the people all the time. But, hey, what comes around goes around."
Many opponents of the Cliche Institute say that the institute's work is contrived, overused by the public, and that, while seemingly philosophical in some way, really means nothing.
"Well, that's what we're all about here," said Dr. Rolm. "If it ain't broke, don't fix it, I always say."
In recent years, the institute has made great strides in urban communities, contributing important cliches to the colloquial "street lingo." Widely popular phrases like "You da bomb," "You go girl," "ain't no thang," and "you all that" were created at the institute. The institute does not claim, however, the "bag of chips" addendum to the latter phrase.
The six cliche engineers, all of whom are white Volkswagen Golf owners in their mid-forties, are testing some new ideas on focus groups in the California area. Among their new creations are: "The hard drive crashes when you least expect it," a high-tech musing on Murphy's Law; "Sometimes a hip toss is just as good as a suplex," a wrestling-related adage, and an addition to the old "one in a million" cliche, "One in a million's better than none in a million."
Only time will tell if these new cliches sink or swim. Will the Cliche Institute ever fade away? Most likely not. Right now, it's as good as gold.*
*Cliches in last paragraph are the intellectual property of Cliche Institute, Inc. All rights reserved. **
** "All rights reserved" is copyrighted by Cliche Institute, Inc. All rights reserved. --------